After a series of research and test-driving, I have come up with a dozen resources that I think shouldn’t be missing in the toolbox of any website owner or online marketer alike. Take advantage of these 12 nifty tools today to take your online business up a notch and drive home your ROI sooner than later.
Nothing can do your website any good as having an insight into what to do to improve on it – you want to keep moving forward of course. Being able to conduct an in-depth review of your online business is one important step to stardom. With WooRank, you can have an overall analysis of your website’s or blog’s SEO, know where that you need to do more, and how to improve your page rank using both on- and off-page techniques.
WooRank will give you the clue to take your search engine optimization to the next level. Not only that, you will discover how to use social media to increase your site visibility. You only need to drop in your site’s URL to begin this analysis.
I will like to spend more time to explain why this tool is actually the one you cannot miss on this list. You probably have been hearing the popular slogan on the web that ‘content is king’. Don’t be swayed by the view and think all you need is to put out any content on the web, and search engines will start rewarding you.
A badly written content can do more damage than when you haven’t written at all.
The Reason, because search engines listen to readers. If your content is not written well, readers will spend less time on your website and your credibility will be put to check, and that doesn’t send a good signal to search engines.
Even more so, your content needs to be properly structured out and grammatically sound to rank well in search engines. I can testify to it from my over a year or so in web content writing. Each time I spent more time to write my content well (or use Grammarly), it ranks fast in Google. Notwithstanding whether the content was written around competitive keywords, or I ever did any keyword research.
Let me explain some of the helps you will find with using Grammarly in your next content writing.
Grammar checking and proofreading
You can’t just help it, you wish you could spend less time to go over your content and correct any errors that have slipped. You have spent enough time to write the content already, even more, to proofread. But you know within you that it’s not perfect yet, – some simple grammatical mistakes are not just easy to catch, like using passive voice in your sentence when active voice is actually the right one.
Grammarly can help you detect these errors as you write, and provide you the correct version with a simple explanation on why it thinks you should rephrase the sentence. Grammarly corrects over 250 types of grammatical mistakes when you are using the premium version, and 100 types in a free version.
The proofreader will proofread your content to make sure it’s thoroughly free from any spelling mistakes and blunders. “Grammarly corrects ten times more mistakes than a standard word processor”, according to the tool itself. You can be sure to get a thorough job in this aspect.
Vocabulary Enhancement (Premium)
This is a premium feature that checks your writing for a proper use of vocabulary. You probably don’t have time to go over your content to see how many times a particular word was used or whether it was overused. The good writing demands that you balance out your vocabularies and try to avoid tautology as much as you can.
This feature will scan your content for words that were used over and over again, and then suggest different words with the same meaning. You want to up your semantic skill here. This is also good from the search engine perspective as you know Google frowns on keyword stuffing.
Plagiarism Detection (Premium)
Yeah, all that we have been saying about Grammarly so far is writing. But what if you pay other people to write for you, how do you know if the content delivered was original. You can count on Grammarly on this too.
Grammarly offers Plagiarism Checker tool. If you enable this feature, it will scan your post in the post editor and compare it with 8 billion pages in its database to show you if the post has been published before or not. You will also find this tool handy while writing your content to make sure what you are writing is purely original.
Grammarly offers you several options to make the best use of it in your writing. Let’s take a look:
Install Browser Extension
You can install Grammarly as a browser’s extension to bear it in your writing. This will work when you are writing in your post editor, posting updates on Facebook, composing an email, or just on any page that provides space for writing text. You can install the extension on Chrome browser, Firefox, and Safari. This is a free feature that allows you to take your Grammarly on anywhere.
Using the Web Version
The web version of Grammarly can provide a quicker solution to the grammar check and proofreading. Say you give the article out for someone to write, you can quickly proofread it by logging in to your Grammarly dashboard and copy-paste the article into the editor. This also allows you to check for plagiarism and vocabulary usage if you are a premium user.
Add Grammarly into Microsoft Products (Premium)
You can take your Grammarly beyond a web page to wherever you do your stuff in writing. Grammarly offers Add-In for Microsoft Word and Outlook that you can download and install on these products. Note: this is a premium feature, it won’t work if you are on a free version, even if you download it.
After you successfully install it, you will see Grammarly icon in your word processor menu. You can begin to enjoy all the advanced grammar check and proofreading in your word processor as in a live version of Grammarly on the web.
Get an overview of how strong your website is, – yeah! This tool is a website version of the popular Hubspot’s Marketing Grader. It grades your site by providing scores to the key metrics that are integral to its performance. You can see where your website is lacking, what should be done to improve the SEO, site speed, mobile (how responsive), security, and the general performance. Just check it out to see, only a drop of URL is all it takes.
To make sure your website is able to yield those benefits, you will need to run a test on key aspects like Designs and Landing Pages to see how they are perceived by your visitors. You can find out which area needs to fix or improve on. You simply cannot afford faulty landing pages or design for your online business. Let this tool bring the opinion of experts to bear on these areas for you.
As suggested by its name, this tool simply helps you keep a constant watch on your site’s backlinks and that of your competitors alike. You don’t need to worry if you’re losing ground against your competitors in search engine rankings. Connect this tool to your Google Analytics account and you will get email alerts whenever your site gains or loses a backlink, as well, when your competitors’ websites get new links with good SEO value.
It also monitors your keywords in Google and compares your rankings with your competitors’. You can learn a simple white-hat method of getting quality backlinks through their blog.
This tool presents you with a majestic opportunity to see how the links move in the web. With over 3.2 trillion URLs in their database already and more being added every month, you are sure to have a great experience exploring any site you want to, determine its number of backlinks, and see how it links to other websites.
There is a Search Explorer feature that lets you search for any keywords and see the page title and URL where they appear, – this will show you the ‘search score’ for the URL on that particular keywords.
There are many other cool things you will find with this tool – but already, having a clear idea on how a web page links to other pages and the number of pages linked to it could be very useful to position yourself in the space.
Nothing freezes up someone’s time like owning an online business. You can’t just keep up with the demanding tasks given the limited time at your disposal. 24 hours is like 24 minutes in the pace of online business, considering the sheer amount of tasks you will need to complete every day to keep your business afloat.
This tool simplifies the job by helping you to create and manage your online business listings much better and faster. Moz Local helps you to publish your listings to the search engine, apps, and directories to factor the most results in local searches. And this is just one of the numerous services provided by this tool to improve your website performance.
Well, it’s a battleground out there. Relying on your ideas alone might not be enough. At some point, you will need to eavesdrop on what the competitors are saying. This website allows you to spy on your competitors’ pay-per-click(PPC) spend across Google, Bing, and Yahoo!. You can see their PPC keywords, ads, and landing pages. You definitely want to try this out!
Considering your investment and sweat, it will be an unforgivable failure if you are unable to convert your website traffic into paying customers. You should begin to see your ROI with the increasing traffic.
To make this possible, TrenDemon helps to create compelling Landing Pages on your website by analyzing your website for the most effective traffic sources, pages, and paths through which the traffic came from. Then, it uses the information to engage your visitors with real-time personalized content recommendations and Call to Actions.
With that, you can begin to come up with a better content type and be able to promote your content via their publishing partners. You can try TrenDemon for 30 days.
Short on a budget? LaunchEffectApp is another powerful landing page creation idea.
With more pressing issues demanding your time, you don’t have much time to be checking how your website displays in different browsers each time it wears a new look. This tool allows you to test your website across different web browsers whenever you change its layouts.
Prospects will search for your website using keywords. Make it easier for them by targeting their search terms in your writing. Google keyword planner allows you to see exactly the problems your visitors are looking to solve.
You have worked your ass off to put together the brilliant stuff on your website, it will be a great injustice if users don’t get to access them! Take advantage of this tool to make sure your website is up and running and visible to visitors all the time. You just need to drop in your web address to find out.
As a web-based business owner, nothing brings joy like being able to see the progress you are making from time to time and know exactly what you need to do to improve on it. These tools help you keep a close eye on your website performance, make significant fixes, and be able to factor in your ROI in no distant future.
Now your turn?
What about you? Are you familiar with any of these tools, and what are your experiences? Which services do you think should be added? Share your thoughts in the comment below, or ask any questions you like.
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