Over recent years, Facebook events have taken a giant leap in the realm of marketing on the platform. Considering over 550 million people now using Facebook events per month, it is something worth putting in the big league.
Facebook, as we know it, is not alien to things that bring people together. Reading from mission statement:
Our priority is keeping you connected to the people, places, and things you want to be connected to – starting with the people you are friends with on Facebook.
From making new friends to engaging with fans, promoting businesses to building networking opportunities, you can say Facebook is keeping to early promises.
While unassuming features like events have enabled the platform to launch itself in the realm beyond its early scope.
Given this, it was easy for Facebook to go mainstream in more ground breaking features like Facebook Live.
For example, users can stream live event as it happens using Facebook Live.
Considering this and many other beautiful features that are a marketing boon on the platform, there is no reason anyone shouldn’t be creating their event better on Facebook.
Compared to groups and pages, Facebook events are traditionally a less crowed turf, which means they are a better destination if you want to experiment with something new.
If users have found your business through a page or groups you are a member of, events could be specialized entities for bringing them closer and turning them into your customers.
Or you can also monetize your event by getting people to buy a ticket in order to become a guest.
Brands like Marketingland.com have built millions dollar worth of business out of this single strategy.
And it all begins with how you create your event and all the firepower driven onto it to make it selling.
Facebook events are especially useful if you love to intersperse between online and offline strategies and cross platform business opportunities.
When compared to pages and groups, Facebook events is very much a novelty strategy in many online niches, but an event is more than just efforts made to invite people to a wedding ceremony, office meeting, concerts etc.
Events can involve a constellation of related things aimed for a specific demography that will help you to achieve a particular goal in your business.
You can also find Facebook events incredibly handy if you often run promotional campaigns such as contests, signups, or sweepstakes that are billed to hold between specific dates and time.
Before going into creating your Facebook event, let’s first take a look at the types of events you can create on Facebook:
There are essentially two types of Facebook events: Private and Public Event
- Private Events: These are events than are visible only to the people invited to it. People wharen’tinvited cannot view the event description, photos, wall posts, and videos. Although you can choose to allow guests to invite their friends in a private event.
- Public events: These are events that are visible to anyone on or off Facebook. Anyone using Facebook or outside of it can see the event description, photos, wall posts, and videos.
Creating a Facebook Events with a Huge Attendance
Since this article is focused on getting as many people as possible to attend your event, then a public event is what you need to achieve that. To promote your public event on Facebook, you will need to associate it with a Facebook page for your ad to run in the News Feed. Because private events created on your personal timeline are only eligible for right-column ads.
To promote your public events in News Feeds in order to get as many people as possible to attend it, you will need to create your event from a Facebook page as follows:
creating your event from a facebook page:
filling out information for your event:
The ideal picture size to use for your Facebook event should be 1920 by 1080 pixels (16:9 ratio) or larger with little or no text.
As you are creating your event through a Facebook page, you can select from different options on the kind of audience you want to attend the event by clicking on the “Narrow Audience” drop-down link. This will give you a list of options to invite people based on gender, relationship status, education status, age, location, and language, to your event:
Promoting your event
Follow these simple steps to promote your event in News Feed:
- Go to your event and then click > Promote Event
- Choose your event
- Fill in the details of your ad, such as its audience and budget
- Click Place Order
NOTE: it must be an event hosted on a Facebook page.
Promoting your events by yourself? Of Course!
What is your experience with Facebook events? how have you been using this tool to coordinate activities for your business? Or what is your take on this article: any additions, subtractions, or amends?. Let’s chat it up in the comment below.
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