Are you up to something on Twitter and wondering if it’s the right place to find the target audience for your business?
Sure, Twitter has distinguished itself when it comes to providing real-time information for its teaming population of users. As the news breaks, one of the first places to get the big bang is rightly on this platform.
Have you also considered its affordability to small-sized businesses and big brands, alike? You can set up your business on Twitter and grow your follower’s community at a minimal or no cost, compared to what it will take to run your business into a full-blown limelight on other platforms like Facebook.
This also means with much less of your time required to run your business on Twitter. Twitter has evolved over time to become a breeding ground for app developers. You can find tools almost in every aspect its operation to make an otherwise demanding task become a smooth sailing on this platform.
As with the case of many social platforms, your journey of Twitter life begins with the exploration of its search facility. Perhaps to get a handful of business prospects to jumpstart your Twitter process, you will need the advanced search functions more than anything else in the course of business researching.
Just as you can explore facebook search filters to do extraordinary things on the platform, we will look at how to perform a similar combing on Twitter to uncover opportunities for business. In fact, you can enhance your use of Twitter by unleashing its advanced search operators to target specific results for your business: tailoring your searches to areas that will most benefit your business; using twitter advanced search to identify the pain points of your target audience; filtering your searches to a specific location, country, city. Then you can discover the people who are interested in your business and what are they up to on Twitter.
Ordinarily, while on Twitter, you can type your queries in the dialog box beside the profile pix of your twitter to search for any users on the platform; relevant tweets, popular hashtags, etc. But most of the results you will see this way would be either unrelated to your business or way too broad for the specific information that will help you identify potential customers in the results list. Take a look at the results from search query: inbound marketing
As you can see, none of the search results could provide a useful clue as to what the searcher needs to understand what aspects of Inbound Marketing are these users specialized on. Even clicking on “search all people” at the bottom will only take you to the profiles of people that have “inbound marketing” written in them, but without any further information as to which sides of Inbound Marketing they are: are they potential buyers or sellers (even if they’re sellers, who do they serve?), what are they seeking, their pain points, their location, their views, and sentiments. But with advanced search queries, you can unravel all of these things right from your own twitter account and then follow up with your pitches with the deep knowledge of who you are marketing to.
Below are ways to narrow down your searches using twitter advanced search filters:
From the Twitter advanced search page, you can see different options from which you can streamline your searches to specific areas. Now let’s explain each of them one by one.
Search your Customers by the nature of their Tweets
Search Customers from People that are Tweeting to/Mentioning Influencers in your Niche
Search your Customers from Tweets of Popular Accounts that Featured your Products
Here are the conversations from that query:
Focus your Search to People in a Particular Location
This is very important if you own a small business that is intended to serve people in a particular area. You don’t need to be analyzing tweets from around the world if you own a local business. You can narrow down your searches to a country, city or area that you’re targeting. There are two operators for targeting a location in your search: Near and Within. Near is the area you want to target, and Within is the perimeter of distance surrounding the area. For example, Near:”Los Angeles” Within:30km means anywhere within 30 kilometers distance around Los Angeles area.
Being able to search people from a particular location helps to extend your business reach within your community.
Prey on People’s Sentiments and Yearnings to Connect your Customers
This is fundamentally one of the best (if not the best) ways to win over lots of customers for your business on twitter. People, most times, express their feelings through tweets – some positive, some negative and some in the form of questions. You can track tweets that are about positive sentiments by incorporating this 🙂 into your query, and those that are about negative sentiments by imputing 🙁 in the query. You can tailor your searches to tweets that are mainly asking questions by using ?.
This is the simplest way to figure out people who are actually in need of your service, for example, “b2b marketing” 🙁 ?. If you can provide answers to those pain points besetting them, you will be doing your business more favor than any other strategy you ever adopted.
IF This Then That (IFTTT)
Head over to ifttt.com and sign up, confirm your email address you will be taking back to the site. Then at the top right of your account, click on your name, and select create from the drop-down options. Select twitter as your Trigger Channel.
type twitter into the search bar and click on the twitter icon:
Now paste in the search query that you used to find the potential customers for your business, and click Create Trigger:
Click on “Create Trigger” to have something like this:
Click on Send me an Email to continue:
You could customize your emails from the options below as you wish. Let me explain each option one by one.
- Text: This is the actual tweet from your potential customer
- UserName: Of course this is twitter handle of the person posting the tweet
- LinkToTweet: This is the link with which you can reach the particular tweet