The world is never too big for an online marketer, the ability to find the right information that people are currently clamoring for is a quality you won’t have to look deep to pick out in a successful net marketer. Being able to catch the drift of trending discussions is an all important skill to master to stay afloat. Businesses need to keep up with rapidly changing digital world to maintain their community base and to also grow it to a new height. You want to dive into what’s hot and find a way to incorporate them into your business where suitable, that’s the opportunity you can find with Twitter Trending Topics.
Twitter trends are simply the topics or hashtags that are getting the most engagement from people at a particular time on twitter. They are mostly hot topics about celebrities, politics, important events, breakthroughs, places, popular cause, matters of urgency, etc. You can can monitor a twitter trends from a geographical location or a specific area as you wish. To find out what is trending on twitter, first of all, you need to log in to your account on desktop or laptop. Check the left-side (if you’re on the following/follower tab, but the right-side if on other tabs) of your account to know which part of the world your trends are reading. You can also check your Trends on your mobile device by clicking on the #tab in your Twitter profile page.
Though most of the topics that are trending on twitter can be too wide for a specific area your business is focused on, notwithstanding, you can easily associate them with your business if you can figure out the reasons behind the trending topics. Know when to opt into a conversation and easily promote your business in the floodlight without raising any eyebrow.
Here are a few ways to do that:
Study what’s trending first
Take your time to sift through the trending topics to know which ones are potentially aligned with your business. Which ones you can possibly opt into the conversation without coming off as spam. You need to study the speed as well, how quickly are those topics moving down the stream (Note that the newest topic is at the top and the one at the bottom is winding down already). You may have a topic that stays longer than the others in the stream, it could be as a result of the variant of hashtags being used to discuss a single topic. Try to see if you could ethically speak about the subject without directly advertising your business. Since the non-hashtag topics in the trends are due to high-volume of searches being conducted on those queries, you can drill down on those queries to see the interactions behind them, if you’re conversant with how to use Twitter advanced search operators.
Master your twitter chat
Twitter is a perfect social messaging tool with the ability to tweet your experiences to the world, many people used to think it all stops at this – what could be more wrong than that! If your concern is how to use twitter for marketing for instance, then you would have been prominent in twitter chat to engage people in productive discussions and let them have this feel of dealing with a real human, not a robot or spammer. You want to up your typing skill at this, since it is your typing speed and accuracy that will help you to catch up with those trending topics that are gathering momentum fast and ready to fizzle away in the matter of few minutes. Looking up some of the interactions on those trending hashtags will help you to quickly blend in with the conversation. Just click on the hashtags to see what people are saying about them. You want to avoid an embarrassing situation of saying what is completely off-topic that may portray you as a spammer, it can even cause a media outrage if people discover you’re spamming the hashtags with your business too often.
Have a plan
What you intend to achieve and how you want to achieve them in your business should be clearly laid out. It shouldn’t be until you found those prospects that you would begin to scramble on what to do with them. As you are responding to trending conversation you’re bound to also capture the interest of other participants, you should know what to do immediately. Have a system in place that will guide you in the process and save the resulting collection. Right from taking steps to study the trends, picking out your hashtag and joining the conversation, to engaging people, gaining the exposure and generating leads for your business, everything must be effectively worked out beforehand.
Also important is to make sure the people you solicit afterwards are only the people you have already established a rapport with. Don’t spam other people who have not shown prior interest in the course of the conversation.
Look before you leap
Take your time to study the tone and language being used in a conversation before wading in. By this, you can have a picture in mind of what would be appealing to the people. If you want to invade a topic not related to your business, get into the flow first, study other people’s responses and know when exactly is appropriate to promote your business. Never mention anything about your business unless you’re absolutely sure your presence in a trending conversation is relevant.
Let the Stray be brief
Though it’s important to go with the flow of conversation first if you want to invade an unrelated topic with your business, don’t leave too much trail in the talk before then. As you rub yourself along, know when to thrust in. Just a couple of chats will do before you punch in your business. It’s a simple knowledge that if you dwell too much on something, people will come of you as that and it will be difficult to change the tune afterwards. So don’t deviate too far from your business even if the trending topic is in stark contrast.
Avoid media face-off
A social media site like Twitter promises an incredible time for people who know how to make most of it. Tweets are like a two-edged sword that can make or mar a business. As a brand, people expect a professional response from you even in the face of flagrant provocation, be mindful of what you tweet about, especially, when you dabbed into a discussion of high public interest. Avoid using offensive words, or taking an extreme stance in sensitive topics like politics, religion, etc.
There is nothing bad in going out of your usual line sometimes to give your followers what is completely new out of town – it can even breathe a fresh air to your stream tweeting about a trending topic from a wider spectrum of the society. You never know the prospects who share your view on the topic and then decide to connect with your business based on that. This can significantly push your exposure further even they are unrelated to your business. But you should keep your distance from what’s off-limits to maintain a decent public relation.
Take the party to a 3rd-party
There are many third party services you can employ to optimize the use of your Twitter trends. They can monitor, store, and organize Twitter’s trends. These websites are solely focused on lending you more control of these trending topics. They help you to have a better view of the trends and be able to filter them to specific intervals like hours, or even days later. Though you can’t interact with these hashtags, but you can run them through a spreadsheet and get to mine insights from what people are buzzing about.
Some of more popular websites are:
Tune up your Twitter use
Surely, Twitter has provided users with a convenient interface to have a great experience using it. But sometimes using it through a user’s browser may not be as convenient as using it with a third-party add-on. You can find a handful of software that work with Twitter activity Management that can improve your experience on the platform significantly. Many of these utilities help to simplify tweeting and direct messaging in a manner that you would really appreciate.
These are few of the top programs you may like to try:
HootSuite, SproutSocial, TweetAdder, Twylah
Most of the top social sites come with powerful search facilities for users to easily search their platforms, like on Facebook where you can filter your search into specific people and prospects as you want, but that’s all, other people you haven’t found through searches may not get to see your business. Twitter’s trends allows you to expose your business to potential customers who may not be reachable through the search system, but with just a glimpse of your business is enough to convince them.
To be a successful digital marketer, you can’t afford to lose sight on what is getting many people into a conversation. Getting the idea of what is trending used to be difficult and an expensive project in the past. But with Twitter’s trends, you are not only able to figure out the raving topics in town but also know how to benefit your business with them. You just need to spend some time on it and know where to join the conversation. That’s it!
What about you? What’s your experience with Twitter’s trends? How has it helped to bring visibility to your business? Any other question, suggestion, let’s discuss it in the comment below.
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