LinkedIn is a haven of B2B engagement, members are there either to make new business connections, foster engagement with clients, or to revive old relationships with colleagues or classmates.
Depending on how you choose to make use of your LinkedIn membership.
As per this research conducted by Social Media Examiner asking both B2B and B2C marketers to choose their number one social platform, LinkedIn come top for B2B marketers by overwhelming proportion compared to B2C (40% and 7%, respectively).
It is very clear that people are on LinkedIn simply because they want to expand the opportunities for their business or they want to develop a career path on the platform.
LinkedIn is not a place where you go to post pictures of a cute kitten or to share your “nice” bathtub images.
Depending on which hemisphere you want to build your LinkedIn network from (business networking or career development), you can maximize the opportunities in your LinkedIn membership by getting as many LinkedIn recommendations as possible from your contacts.
As a quick intro:
LinkedIn recommendations are simply the remarks or comments given by a LinkedIn member to acknowledge business partners, colleagues, and students.
There is no limit to the number of recommendations you can give or receive on LinkedIn. Hiring managers or businesses looking for customers and partners prefer to work with people who come recommended by someone they know and trust.
It is easier to get LinkedIn recommendations if you focus on building your network with people of similar academic and business backgrounds.
For instance, you can upload contacts of former friends and colleagues to LinkedIn to begin your networking with them and to ask them to recommend you on LinkedIn.
Simply click “My Network” on the top of your LinkedIn page. You will see an option to add these people by email, make sure you’ve input an old email that you ought to have used for a long time, to make sure most of your contacts are filtered in by the email.
You can click “more option” to import your contacts from Gmail, Outlook, Yahoo, AOL, or upload a file containing your contacts.
Click continue and follow the steps to upload your contacts to your LinkedIn network.
Once you have already established these people in your network (that’s they’ve accepted your requests), you can first send them a direct message to welcome them in and tell them what the connection is about.
Go to your LinkedIn message tab and click the pen tool.
Then select the connections you want to receive your message (their names will pop up in the message’s “To” box).
(remember to name the conversation so as to keep these users in contact. I’ve named “LinkedIn Recommendations”).
Now type this into the message box:
Hi [no need to write their name since you’re sending the message to multiple users],
I was recently exploring LinkedIn for business connection and I came up with your contact. It seems LinkedIn has matched you to my network based on recent conversations we had via email.
I’m looking to explore this opportunity further and grow my network. I hope we can chat about this opportunity soon?
Once you sent that message, you can wait to receive a response from some of them and jumpstart the conversation from there.
You can recommend someone on LinkedIn by going to his/her page and clicking “Recommend [name].”
Same thing applies if you want to request a recommendation. Click “Request recommendation” as seen in the image above.
You can just request a recommendation from your former colleagues, clients, and classmates. But it is easy if you have got something to give them back in return.
Let’s see how to do this: I’m going to show you how to write a LinkedIn recommendation your contacts will drool over.
Here are 10 great examples you can model from.
“I attended a “branding” event where JT was the speaker. She was extremely professional in her presentation and highly educated in the subject she presented. She was thorough and applicable to the economic stress we are all facing. Her advice on making “branding” made complete sense. I would highly recommend her as a career consultant, business coach or as someone to follow through the internet networking community.
Written for a career expert, this recommendation was able to detail the relationship between the writer and the person being recommended, his view about her expertise in branding as it relates to the general economic feel of people. And then he ended the recommendation by mentioning those things he found her to be an expert in: a career consultant, business coach, or someone with deep knowledge of online networking.
To this, this recommendation could serve anyone looking for specific opportunities or clients in these fields.
J.T. O’Donnell is a LinkedIn career influencer, you can read more about her here.
“I met Jeremy at LinkedIn’s Talent Connect 2015 in Anaheim. He was producing the video of the event. I had never been involved with a production of this scale. Jeremy was incredible. Not just in his professionalism and demeanor, but in his clear understanding of how to create the best video quality – both in content and delivery. His direction to me was extremely helpful. He and his team made me feel relaxed and capable. This was a multimillion dollar event. Jeremy never showed signs of stress. I really believe the reason it went so smoothly was because of the way Jeremy and teammates handled the event and the people who were part of it. They are true pros at what they do!
This recommendation is similar to the previous one in many ways. One differentiating quality, however, was the way the writer emphasized the particular skill she found enticing in this person: Video.
You will ask yourself why won’t a client who trusts this writer go for Jeremy in their next event coverage!
You can read more about Jeremy Walker on his LinkedIn profile.
“Reid is one of the business world’s truly great deal makers and strategists, easily on par with the best of the strategy consultants and senior executives I have worked with at McKinsey and elsewhere. He is also a world-class human being.
Of course, being able to show your firm understanding of someone is an art of a great recommendation. What better ways to do that than to mention the common employers you both had in the past?: McKinsey
You can read further about Reid Hoffman on LinkedIn
“Premal brings all of the skills and abilities of a driven, established Silicon Barley entrepreneur to the unique organization of Kiva. As an entrepreneur, Premal already has the essential characteristics: smart and analytic, fast and responsive, intelligent risk taking, focus. He applies those essential characteristics to Kiva in that he understands and cares about the *marketplace* of micro-finance, changing the world through enabling entrepreneurs – and thus making real sustainable inroads to the problem of poverty. Finally, and not least, he’s also a pleasure to work with a second time.
Unique traits and personalities, backed by accomplishments, are some of the ingredients that are only found in a take-this-one recommendation.
This recommendation is written complete on qualities that entice any employers or clients to hire their prospective candidates.
Here is a link to Premal Shah’s LinkedIn profile.
“Bernard Marr is an amazing enterprise performance consultant, trainer and facilitator. I delivered a three-day in-house workshop on “Becoming an Intelligent Company” for 70 of our most senior staff. His presentation and facilitation skills are second to none. The work helped us gain clarity of strategic objectives, information and data needs, KPIs, Analytics, and Big Data needs as well as dashboards and performance reporting. I have a short attention span and it was the second time for me to participate in a three-day workshop led by Bernard – impressively he kept my full attention for the entire workshop! I would recommend Bernard for all strategy and performance consultancy and training work.
Much is said in this recommendation to justify its spot in our top picks of LinkedIn recommendation examples. However, one aspect that’s worth pointing out is how the writer tailored the recommendation in a story line.
It is a powerful punch to make your recommendation selling. Telling a story in a recommendation is an act of putting a genuine intent in recommending someone by giving a perspective to their skills for anyone who may want to hire that person.
Don’t forget to read further about Bernard Marr on his LinkedIn.
“How do you spell H E R O, well that’s very easy: David H. Stevens, CMB!!! David has become a HUGE mentor of mine over the years for his astute knowledge of the industry, an advocate for the consumer and to do what is right at all times; a man with a great sense of humor even during turbulent times, a true leader and incredible man of integrity not only in business but with obvious love for his family and
Who says a recommendation isn’t about personal praise and eulogy. Not even less if your contacts have got some admiring characters worth mentioning.
It’s a great way to show your subject would succeed in an interpersonal level. Who knows if that’s the only thing employers would see about the person.
You can check out David H.’s accomplishments on his LinkedIn
“I have worked with many Public Affairs and Communications executives in my career. None of them have ever compared with Melanie Roussell. Melanie combines her incredible talent for positioning issues and communications skills with an extraordinary sense of strategy and timing. In my tenure as Assistant Secretary for Housing and Federal housing Commissioner for the Obama administration, we were extraordinarily impactful because of Melanie’s talent. Whether working legislative initiatives, engaging with other agencies for public positioning, or simply planning strategic approaches in the midst of significant political pressure and risk, Melanie was critical to insuring that our positioning and messaging won the day. She manages the media and is exacting when it comes to her expectations of perfection. I cannot recommend Melanie enough. She is simply a superstar in her field.
Apart from the fact that this recommendation is wordy and thick, the writer was able to display a deep sense of Melanie’s approach to work and competence.
However, one worthy addition is how the recommendation managed to elevate the perceived value of both parties. The magnitude of former positions held by your contact is an added advantage if you want to recommend that person. So, don’t hesitate to mention the key post in your recommendation if it uplifts the image of that person as well as yours.
You can find Melanie Roussell Newman on LinkedIn here.
“I’m often asked how do select a real estate agent when they all seem to do the same things whether it’s selling a home or assisting a buyer purchase a home. My answer? Take a look at the skills set of a real estate professional like Heather Elias. This DC real estate agent is really sharp. Not your typical run of the mill agent mind you but someone who is comfortable in social media, blogging and marketing on the web. Adept at using technology, Heather knows how to offer more value to her clients. She is a real pro! Highly energetic and passionate about client service, you would do well to solicit the services of Heather Elias.
This recommendation is focused on clients with less than best knowledge of real estate market. Quite a good strategy, because, considering the relatively underdeveloped state of real estate niche on the web, it’s quite possible that someone with deep knowledge of social networking and blogging on that vertical would be an enticing proposition for clients.
For more information about Heather Elias, check out on her LinkedIn page.
“As a satisfied Altos client, I could write a thousand words on what their company provides to me on a weekly basis that allows me to be a more effective and knowledgeable realtor. But as the CEO, just providing the data, charts, and graphs are only the first step for Mike.
Mike took the time to sit down with me to brainstorm how I could integrate them more successfully in my business. The ideas that came out of that conversation helped me craft a marketing and business generation plan that has grown my business to higher levels. Mike is a creative mastermind and a generous supporter of his clients as well. I am tremendously indebted to him.
Now, you heard it from the horse’s mouth! This recommendation is more of a review of Mike’s business.
Defining your purpose and relating that to the need of the recommendee is a critical step in writing a great recommendation. This writer did just that with an emphasis on her experience with Mike, which, of course, would augur well with Mike’s potential clients.
Check out Michael Simonsen on LinkedIn.
“Leveraging MIT’s technological vantage point, the Global Technovators awards were instituted to identify role models for innovation. Companies like Aeroprise are expanding the frontiers of technological innovation and Anand’s work was selected after rigorous screening of over 150 nominations from 50 countries.
A recommendation such as this can be a difference maker for the receiver in many ways. Simply put, you want to focus on the most remarkable achievement of the person you’re recommending.
And that could be the only thing you need to put in your recommendation anyway.
Read further about Anand Chandrasekaran on LinkedIn.
More than 88% of consumers online are influenced by reviews. LinkedIn recommendations can serve the purpose of a review for your business, but in a more authentic and powerful way.
Since you want to receive great recommendations as much as you want to give ones, you can take ideas from these 10 LinkedIn recommendation examples to serve as checks and balances when you’re writing a recommendation or you are expecting recommendations from someone.
Before you click “Send” on your LinkedIn recommendation page, you can add this message for the recommendee to make sure he/she returns your recommendation as soon as possible.
Type this into the box
Hi (friend’s name),
Thanks for being a great partner on (the project you’ve done together). I had a fun time doing that project especially having you on the team. I think it’s great to write this recommendation now that we’re connected on LinkedIn to show what we’ve accomplished together.
Hope to hear back your thought.
What other LinkedIn recommendation examples do you have? How would you describe your experience in receiving or giving a LinkedIn recommendation? Please share your thoughts or questions in the comment box below.