5 Time Saving Tools to Simplify your Social Media Management

5 Time Saving Tools for Social Media Management

Your time on social media could be better managed to free more space for higher priority tasks on your waiting list.

Social media is ever demanding, especially, when you run accounts on multiple platforms. From checking a friend’s status update on Facebook, listening on who has mentioned you on Twitter, to checking post comments and likes in LinkedIn groups, seeing the number of repins on a board on Pinterest, and a lot more. Just seems to be an unending task!

You always find out that the time allotted to your social media management is never enough, despite eating up your schedule.

You can only be more efficient on social media by prioritizing your tasks that are more important and get done with that. Reasons why social media automation is a popular phenomenon among users today. This is by setting up automated responses to some trigger events to pick up on important conversations.

Even at that, there is a limit to what this automation software can help you do. For instance, it is impossible to set up an automated response for when a user replied to your tweet or when a user viewed your profile on LinkedIn. Even where possible, these trigger events can only work for once, which after then, you will have to opt in the conversation to reply other messages.

For instance, where trigger event is when a user follows you on twitter, you can only send the automated direct message once to a new follower, while further replies to the subsequent conversation will have to be done manually.

What says this is that these automation tools can only help you initiate a conversation on social media, and that’s all! The real engagement that actually benefits a social media goal will have to take place manually. Which is why a management system that can help aggregate your social media activities to view which conversation to reply to in a single dashboard is more valuable to marketers nowadays.

I have researched on some of this management software and found out that they can really provide a lot of mileages to your social media efforts and save you important hours per day. These are the top tools from my discoveries that you can employ for your social media management to save you some of the stress.

 

Hootsuite

hootsuite-dashboard

Hootsuite is a social stream management system that lets you quickly monitor conversations from different social platforms and be able to respond to queries right within the app dashboard. It is indeed an incredible tool for streaming your social media! If you are a small business owner, you can use Hootsuite’s free plan to manage your social media. You can manage up to 3 social profiles on their free plan and be able to create multiple streams out of each profile. Incredible! You can also create streams for any key terms or trending hashtags and watch how the conversation goes. Adding streams to your Hootsuite is light-speed fast and only requires a click of a button, and it doesn’t consume much of your bandwidths unlike when you are watching it directly through your social media account.

Saying Hootsuite is for stream management only will be a great injustice to other features of this app that are equally essential. You can schedule up to 10 posts per day on a free plan and do so across weeks depending on the amount of content in your Hootsuite. Hootsuite also lets you connect RSS/Atom feeds to your social streams and automatically post content to your social profiles from these feeds, you can also configure how these posts are delivered to your streams. There are a lot more features to enjoy on this tool, especially, when you upgrade to pro version.

Pricing

Hootsuite’s pro version starts at $18.99 per month and you will get access to manage up to 50 social profiles, which you can even increase further to up to 100, but you will have to pay $10 per month for each 10 additional social profiles. Hootsuite Pro allows you to create a team and determines different levels of access for each member. You will get access to create a two-member team initially and then add new members to your team at a cost of $10 per month per each member for up to 9 members. And a lot more features that provide capabilities to launch a successful social media campaign.

Application Network

Twitter, Facebook, LinkedIn, Google+, Instagram, YouTube, WordPress

 

Tweetdeck

tweetdeck-dashboard

Tweetdeck is a tool for streaming all your Twitter conversations into one dashboard. You can read conversations from the general Home tweets to notifications, mentions, Twitter lists, trending discussions, messages, collections, and more. You do this by creating a column for these timelines and watch how the conversations flow in real-time, you are also able to add an unlimited number of accounts to this tool and monitor collectively or individually. There are available facilities to filter the conversations by specific terms, or whether the message was sent to certain users, or sent by them. You can also determine the type of content you want to read with the filters. For instance, you can set the filters to return only tweets with images and certain keywords, and that mentioned a particular username. You are sure to have a good time monitoring your Twitter conversations with this tool. The only shortcoming is that it is available for only Twitter users.

Pricing – free

Since Tweetdeck has been acquired by Twitter, it’s become more or less a native tool for the platform.

Application Network

Twitter

 

Spredfast

spredfast

Spredfast is an enterprise solution for social media management that includes a broad range of functionalities for team management that you would only get in a system specifically designed for enterprise-level clients. It provides a centralized system of content planning where your team can manage content on a permission basis. Discover where to engage in conversations from a real-time social data that reveals opportunities about your target audience. Create a custom social media campaign in a simple drag-and-drop interface to design and customize contests, sweepstakes, survey forms, and a lot more. And finally, be able to measure your social media performance with detailed analytics that provides integration with Google analytics, Omniture, Bit.ly, Klout, Kenshoo, Brandwatch, and Bazaarvoice (ratings/reviews). All these bundled together in an interface that is mobile compatible.

Pricing

This is an enterprise solution which means the pricing is depending on the size and type of an organization. So you will have to contact them to know the rate for your business. Surely, it is going to be on the expensive side!

Application Network

Facebook, Twitter, LinkedIn, Google+, WordPress, Slideshare, Foursquare and YouTube.

 

Rignite

rignite-social-media-campaign-management

Rignite provides capabilities for measuring and managing your social media activity in a single dashboard to get smart insights on improving your campaign. It is more attuned to serve smaller teams and includes all the powerful analytics features that are often found in enterprise-level solutions. You can create and manage promotional campaigns (Facebook giveaway, Twitter contest, coupon campaign) from your dashboard, and see analytics on your series of posts to get an idea about what is working, and what is not. Team collaboration features that let you communicate better and save time spent on social media. Their monitoring tool allows you to keep track of relevant keywords, industry influencers and popular sentiments in conversations. You can also schedule your social posts, import and export posts for efficient scheduling, and manage your entire posting calendar as an individual, or as a team.

Pricing

The price starts at $19 per month per user, while the rate for a Gold user is $39/month. The difference between the two is the campaign-level analytics and social campaign management panel, which are both only available for Gold users. While an additional user costs $19 per month for both plans.

Application Network

Twitter, Facebook, LinkedIn, Google+, Instagram and YouTube.

 

Socialpilot

socialpilot-social-media-scheduling

This tool will help you to maximize your social media scheduling to make sure you are never caught up with an empty digital property again. You can share as many as 500 posts and connect up to 200 social profiles from a single account, with Socialpilot’s content suggesting system always making sure you are curating the relevant posts to your followers. Their bulk scheduling feature will save you the fatigue of having to share many posts all the time, you can upload hundreds of posts at a time in a text or CSV format, and Socialpilot will make sure they all go out at the schedules you have specified. There is also a feature for team management where you can designate permission-based roles to some members to make the posting of content more efficient. You can download their app for Android and iPhone, and install their Chrome extension to schedule your posts on the go.

Pricing

Socialpilot has really broken down their plans to accommodate a range of business sizes and capabilities. Even, they have a free plan where you can connect 3 social profiles and schedule up to 10 posts per day. Their Basic premium plan starts at a cost of $4.99/month, with a 20% discount for annual subscriptions. The next is a Growth Hacker plan which costs $9.99/month, with also a discount for a yearly pay. The last one is a Business plan which goes for $14.99/month, and you also enjoy a discount per year subscriptions. All these plans have subsequent additional features which cater to the sizes of businesses they are meant to serve.

Application Network

Twitter, Facebook, Pinterest, LinkedIn, Instagram, Xing, VK, and Tumblr.

 

These 5 time-saving social media management systems could cut a significant number of hours per day from the time spent in managing your social media campaign. They are all complementing each other one way or the other to make sure you are always having an all-round management service in your social media. There are a lot more tools to explore which I will come up with in the subsequent posts but these services already contain many resources that could provide a lot of mileages.

Over to you,

How about you? What time-saving solutions are you using to manage your business social activity? How are they compared to the tools mentioned above? Let me hear your thoughts in the comment below.

Hi, I am Akinade. Bachelor of science (Economics B.Sc) by training and web content marketing by trade (also a store keeper).

Your ass-busting digital marketing specialist.

[It is all about creating a buzz to sell anything today, isn't it? But how do you get to drive the attention to yourself if you can't figure out how things will work for you? So you need to bust things up to know how they work... So bust Google's ass to boost your search traffic! That's how that phrase was coined - "ass-busting"]

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