The meteoric rise of social media sites in recent years has brought with it bountiful opportunities for businesses to extend their reach, establish awareness and increase brand visibility through the internet. The growing number of users on these social sites even speak more volume into what would be their influence in the coming years. As a person looking to take advantages of this momentum for your business, you will need to factor in some ingredients that are useful for exploring these social media sites for business growth.
The boom in the audiences won’t pay the bill without the right tools to guide you through them, measure your progress, track key metrics, know what steps to take to begin to see results at a shortest possible time. You will find here few of the best social media marketing tools that help bring life into your social media effort, manage your social accounts more efficiently, monitor their performances and be able to automate some of the key tasks that are almost impossible to cover manually.
This tool is determined to make sure you’re not missing anything published on social networks, forums, news sites, blogs or any web page. What you just need to do is to input your email address to create alerts for these channels that will inform you of important mentions or anything based on your specification. You can connect social accounts to your alerts and react without even leaving the application. It also boasts of powerful statistics to analyze your mentions by source, language, and over a selected period of time. There are sentiment analysis tools that help you explore the tones people were using in these mentions, you can also export your data to external files like PDF, CSV, etc. to get more insights. Unlike Google alerts that rank the mentions and consequently deny you of other useful information, Mention lets you monitor activities from any source you like and alerts you the moment you receive a mention, you can begin to get a daily or weekly email digest as you want. You definitely want to try it out.
Time is key while on the social networks, being able to come up with quality information-rich content is important but doing that in a timely fashion is an added advantage. This tool allows you to curate content from multiple sources and easily schedule them for your social posts. You just need to connect RSS feed, Google Alert, or any other feeds to the system, it will automatically pull, aggregate and save the latest posts from these sources, and give you complete liberty to determine what is shared in your social streams. Since it does this many times a day, you can schedule your social posts for up to 5 days, customize it and include your marketing messages and multi-post campaigns across your social channels. All these from a single dashboard or you can download their plugin for your browser to make the work even faster. They allow a 30-day trial with no Credit Card.
Your Facebook page is one of the key areas to convey authority in your online business, so having an effective Fan page is what any business has dreamt of. Likealyzer helps you to bring the best out of your Facebook page by having comprehensive reviews and tips to improve your interaction with current and potential page fans and customers. It scores your page out of 100. You can measure and compare your Facebook page with other top brands in your niche. Since you only need to drop in any Facebook page URL to get these insights, you can use this tool to analyze your competitors’ pages and get the idea about what to do to beat them. Part of the valuable information you’ll find are, Post per Page: this tells you the number of posts on a page, their length, timing, comments, shares, likes per post, and the level of curiosity they generate, etc.; Posts by Others: this lets you know how effective you’re handling fan response to each post; Page Performance: this measures the general performances of a page such as, the number of followers, audience size, and other useful metrics. You’re definitely going to find a number of great things with this tool, the greater thing is that it’s absolutely free.
Being creative in your social posts will help to catch lots of attention and the engagement that comes along with it could make you become more visible. This tool enables you to show special characters in your posts, you can illustrate the information in your post further by including a sort of signs or small images that let people have a visual understanding of what it’s about. There is nothing you want to talk about that you won’t find the characters/signs that match it with this tool, you can even create new ones yourself. Be sure to check it out
The ability to give out quality content that people will find useful is key in your social marketing. But doing so might be a bit of a stretch. This tool lets you automate your effort by curating the web for you. Simply add the topics of your interest, or something related to your niche, and submit. Sway will scour the web and bring you a daily dose of the best content to share with your audience. You can begin to create and share interactive reports, personal stories and more with their free single dashboard or upgrade your account to enjoy more dashboards per a month.
With over 500 million tweets sent per day by 316 million monthly active users, keeping up with a Twitter stream could be too overwhelming for anyone. It is a matter of seconds for those tweets (you would’ve wished to stay longer) to stream away and never return, lol!. You need something to let you have a more grip on this information. Topsy is what you need to do that: you can easily search, monitor and analyze tweets or any other things on twitter. Just like Twitter advanced search, it allows you to filter your search to Links, Tweets, Photos, Videos, and Influencers so that you can quickly get the desired results. It also boasts of Social Trends to monitor Twitter trending topics and its superb Analytics. The great thing is that it’s absolutely free
Do you have that great lengthy thing you will like to tweet to your followers but are constrained by the 140-limit on twitter. Splitting your information into two or three tweets may not get it across to them as you want – for people reading the first tweet may miss the second one, and those reading the second may have missed the first tweet, and so on. Twishort has the answer to that, you can now tweet longer than the 140 characters. How does it work? You post a long tweet, this tool cuts it down to the required size limit and posts it automatically to Twitter with a link. Users can easily read the whole information by following the link (Note: this is not a case of taking them to a new page outside of Twitter, they will be able to read the whole information right within your Twitter stream). Of course, you will have no problem getting people to click on the link if you have a good engagement level with your followers.
The increasing popularity of social media sites means more people are trooping into them every day. The development which continues to give rise to more activities on the social networks as they reach new heights almost on a weekly basis. As a user, you’ll need to do more than the others to get your voice heard and be found in the social media jungle. These are some of the tools to help you out and ease the stress of managing more than one social account.
What about you? How are you faring in your social media marketing? What are the other tools you’re using to enhance your social presence? Care to share with us, or have any question, suggestion concerning this write-up, let’s do it in the comment box below.
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