9 Hidden Actions To Take Before You Hit The Publish Button

how to publish a blog post

Don’t hit on that blue button just yet!

You’ve just come up with a ‘masterpiece’ on your blog and ready to hit on the blue button and send it all out across the Pacific, so the little kid in the front of his old Mama’s PC could read.

Sure, I know how it feels.

But, before you hit a Sledge on the publish button, read this:

1. Optimize your post for the search

The Google search engine is the largest driver of traffic to content sites.

But, it’s equally competitive.

A study shows that more than 2 million blog posts are published in one day.

So, If you don’t optimize your post for the search engine, then getting a piece of that cake is a tough nut.

Relevant headline – The headline must capture the full context of your blog post. Or else, your visitors won’t stick on your page resulting in high bounce rate.

A high bounce rate or pogo-sticking causes the Google’s bot to drop your page faster than a rock.

How do you optimize your headline for search engine?

Here it is:

  • Moderate length – Based on a research conducted by, the optimum length for a blog post title ranges from 65 to 70 characters.
  • Use keywords but No stuffing – I agree, the SEO world is a new world. The days of strolling to Google’s front page with keyword stuffing is gone with the rockets.

Now, this may shock you!

A recent study by SEMRUSH shows that there is not much correlation between google ranking and keyword density.

does keyword density affect google ranking

So, what do you do?

Include your target keywords naturally within your content.

2. Optimize your Post for the people – social audience

It’s the social world, and majority of your target audience spend at least a quarter of their 24 hours on the social media.

So, It’s not enough to just optimise your post for search engines. You also need to optimize for the social medial audience.

But, how do you optimize your post for your social audience?

I’ll show you how:

A study by Sumo shows that headlines that trigger any of the four major emotions are more likely to go viral on social media.

why posts go viral on social media

A study by the New York times on the psychology of social sharing shows that there are 5 major triggers that influence social sharing:

why contents go viral on social media

 

To use that to your advantage, use one of these tactics of headline optimization in your title.

  • Headline inversion
  • Mild confrontation
  • Promise Elements
  • Numbers
  • Power words
  • Questions

3.  Arrest Your Readers Attention With Your Introduction

The introduction must be precise, concise and straight to the point.

Here’s what I mean:

Your blog visitor must know what to expect from the main content by reading your first paragraph.

A boring introduction makes a visitor squeeze his face, calls the author a “Panda” and hit on the back button.

Now, that’s another return traffic gone for good.

So, how do you start a good post introduction?

A great introduction may feature any of the following elements:

  • Start with a striking fact and statistics. We all love statistics – In fact most blog readers do. Again statistics have been known to go viral much easily on social media.
  • Direct a question to your reader E.g Do you know that…. or Have you ever thought of … etc
  • Echo a popular belief E.g “We all know that….”
  • Tell a short, quick and related story
  • Invite your reader into the context of the post

Why is this important?

I will tell you…

A study shows that 55% of blog visitors don’t stick around for more than 15 seconds.

Yes, that same study shows that it is much easier to get people to share a blog post than to stick around and read.

why people don't read. low attention span on social media

Now, don’t break a cup of glass. It’s called the goldfish effect. i.e low attention span.

So, what do you do?

To keep them on your blog, you must arrest their attention. One way to do that is to use the psychology of emotion.

Now, here’s the trick, If you poke on their emotion early enough by writing an interesting introduction.

So, how do you do that?

  • Tell a short Story
  • Share a short peep into your personal life
  • Share a captivating Statistics
  • Start with a Mild confrontation
  • Trigger any of the 5 major human Emotions
  • Ask Questions

4. Create a Simple Structure for Your Blog Post

It’s a rat race!

Yes, I have heard some blogging peeps say that cliche as much as the Springbok loves to hop.

To beat the race, you must come up with a lot of contents and more contents.

But hey, before you sing ‘beat it’, please note:

If you don’t structure those posts you send out from your blog properly, you may find yourself losing return traffic as much as you are going all out for them.

But how?

  • Write the main ideas of your post body on a piece of paper.
  • Break your ideas into content blocks or subheadings.
  • Avoid a wall of text. Break each block into paragraphs.
  • Connect your paragraphs with transition words to improve flow.
  • Avoid repeating a single word more than 2 times within your post.
  • Back up each block with relevant statistics, but don’t go overboard, by throwing data around like it’s some sort of a rat hole.

To make your post easier to read, you may use the inverted triangle writing format. That means making your major point clear early enough.

inverted triangle writing style

 

5. Use facts and studies to back your claims

Even though your visitors want to read your voice, but you may soon get them bored if all you talk about is just your opinion. No facts to back it up!

You know how it feels?

“More like repeating the same old flying Dutchman story. It soon becomes boring”.

One way to avoid that is to reference other peoples opinion by backing up your posts with data, studies or quotes.

I recently studied a list of some of the top authors and I discovered something intriguing. Ramit Sethi is one of the top writers with a genius persuasive skill.

But, here’s what I discovered about Ramit’ writings:

“He digs into research studies”

Using well-proven facts, research data and statistics is a good way to prove your claim and build your blog brand trust.

Now, if you read through most of Akinade’s posts here on Socialmedialverve, he uses the same strategy.

So, what do you do?

  • Dig into research studies
  • Back up your claims.
  • Your opinions are cool, but no one cares much if all you‘ve got to say is yours.

what to do before publishing your post

6. Initiate comments from readers with a Strong CTA

Commenting is a very good way of keeping your post alive.

Each time the search engine spider re-crawls your content, a new comment on your old post creates a freshness signal, which is often considered as a ranking factor.

Now, if you can’t make a conclusive ending or a call to action that initiates serious comments at the end of your post, you may expect comments that derail your message and kills it off for good.

So, how do you do that?

  • Be detailed, but don’t exhaust the topic, or else you may leave your audience wondering what to say.
  • Be simple and concise. Not everyone has an advanced diploma in Linguistics.
  • Principle of convergence of points – Bring all your points together at a reasonable closure.
  • Be controversial: The more controversial your post is, the more likely it is to generate comments – even though divergent opinions.
  • Ask questions – It’s an effective way to generate comments that keep your post alive. Also, it helps you control the topic of the comments discussions.

7. Stay within your Niche

It’s a cliche you’ve probably read a couple of times:

“Pick your Niche and nail it”

Your readers come to your blog to read your post on that niche of your expertise. Nothing more!

Now, it’s easy to cross over to a different niche within the content of your blog post, but it’s a temptation you need to always keep in check.

Why does it matter?

  • I have discovered that most of the notable bloggers stay within their niche to become known as experts. This helps build audience trusts and return visits.
  • Single topic blogs often perform better in rankings than multi-topic blogs. That’s because all the individual posts on such blogs eventually build up its relevance score around that single topic.

Think of it like a deck of dice…

why single topic blogs perform better than multiniche blogs

So, what do you do?

Before you publish, look through your post, does it really fit into your defined niche? If it does, then you’re cool…

If it does not, please tailor it more to your audience’ need.

8. Make your Permalink pretty

Now, this is majorly dedicated to the new bloggers on Uncle Lee’s digital world.

Now, aside from blog post title, the permalink is another basic on-page SEO techniques you need to implement to improve your post ranking.

See this:

https://www.myfunny-perma.com/url?sa=t&rct=j&q=&esrc=backlinks&rank=website&cd=1&blog

A permalink like that:

  • Makes it more tricky for the search engines to understand the post topic.
  • Difficult for readers to remember and return to your site just to read that post.
  • Loses some extra juice that comes with a more streamlined permalink
  • Introduces suspicious characters which search engine robots tend to associate with toxic sites.
  • So, what’s a pretty permalink structure?

Here’s one:

https://www.shoutmeloud.com/heading-tags-seo.htm

Comparing the two, the first thing you notice is the keyword usage. Right?

A pretty permalink makes it easy for a search crawler to parse the keywords in your permalink – which helps your on-page SEO score.

So, what do you do?

To set your permalink structure in WordPress, go to Settings > Permalinks

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9. Link to Authority sites

Links are the currencies of the web.

So, I know it sounds odd telling you to link to someone who barely knows you exist or simply done nothing to help your blog.

Of course!

In fact, I can probably guess what you’re thinking:

What if your visitors click such links, take the kiwi flight away from your blog and increase your bounce rate? or

You feel this guy must have gulped 30 gallons of coffees for telling you to link to your competitor

But it helps…

A study, by Robootonline shows that outbound links do have positive impacts on site rankings.

Now, that aside…

Linking to other bloggers helps you to form connections with them, get them to promote your content – and also helps you to gain links in return.

That’s what I call growing your blog through influence by induction.

Here’s a case study:

Peep Laja of ConversionXL got 50,000 visitors in his first month using this approach including a re-share from Tim Ferris of four-hour workweek.

Finally,

If you think you can just hit on the publish button and see your blog post stroll to Larry’s front seat or feature on his front page, then there’s a lot more bubbles to burst.

But, for the meantime, which of these points do you agree or disagree with?

Let’s talk in the comment.

 


This post is a guest post by Ige Lewis Fizo, a blogger and personal finance coach. You can learn more about Lewis by visiting his page, he blogs at Incomefizo.com

Ige Lewis Fizo blogs at incomefizo.com. He’s a penny pincher, a content marketer, and personal finance coach. He loves to creep on Google from the back door.

About Ige Lewis

Ige Lewis Fizo blogs at incomefizo.com. He’s a penny pincher, a content marketer, and personal finance coach. He loves to creep on Google from the back door.