The world is never too big for an online marketer, the ability to find the right information that people are currently clamoring for is a quality you won’t have to look deep to pick out in a successful net marketer. Being able to catch the drift of trending discussions is an all important skill to master to stay afloat. Businesses need to keep up with rapidly changing digital world to maintain their community base and to also grow it to a new height. You want to dive into what’s hot and find a way to incorporate them into your business where suitable, that’s the opportunity you can find with Twitter Trending Topics.
Twitter trends are simply the topics or hashtags that are getting the most engagement from people at a particular time on twitter. They are mostly hot topics about celebrities, politics, important events, breakthroughs, places, popular cause, matters of urgency, etc. You can monitor a twitter trends from a geographical location or a specific area as you wish. To find out what is trending on twitter, first of all, you need to log in to your Twitter account on your computer or mobile. Check the left-side (if you’re on the following/follower tab, but the right-side if on other tabs) of your account to know which part of the world your trends are reading. You can also check your Trends on your mobile device by going to the discover (search) tab from your profile page.
Though most of the topics that are trending on twitter can be too wide for a specific area your business is focused on, notwithstanding, you can easily associate them with your business if you can figure out the reasons behind the trending topics. Know when to opt in a conversation and easily promote your business in the floodlight without raising the flag.
Here are a few ways to do that:
Study what’s trending first
Take your time to sift through the trending topics to know which ones are potentially aligned with your business. Which ones you can possibly opt in to without coming off as spam. You need to study the speed as well, how quickly are those topics moving down the stream (Note that the newest topic is at the top and the one at the bottom is winding down already). You may have some topics that stay longer than the others in the stream, it could be as a result of the variant of hashtags being used to discuss a single topic. Try to see if you could ethically speak about the subject without directly advertising your business. Since the non-hashtag topics in the trends are due to high volume of searches being conducted on those queries, you can drill down on those queries to see the interactions behind them, that means you have to click through to the Twitter search about the trend.
Master your twitter chat
Twitter is a perfect social messaging tool with the ability to tweet your experiences to the world, many people think it stops at this – but If your concern is using twitter for business, you want to take it further to see how it can help your course, then you would have been prominent in Twitter conversations. By engaging people in productive discussions, this lets out feelings that they are dealing with a real human, not an automated robot or spam. You want to also up your skills in responding to trending conversations fast, as these topics gather momentum quickly and fizzle away in a matter of minutes. Looking up some of the interactions on those trending hashtags will help you to quickly blend in with the conversation. Just click on the hashtags to see what people are saying about them. You want to avoid an embarrassing situation of saying what is completely off-topic that will portray you as a spam, it can even cause a media outrage if people discover you’re spamming the hashtags with your business too often.
Have a plan
What you intend to achieve and how you want to achieve them in your business should be clearly laid out. It shouldn’t be until you found those prospects that you would begin to scramble on what to do with them. As you are responding to trending conversations you’re bound to also capture the interest of other participants, you should know what to do with them. So have a system in place that will guide you in the process to save your resulting connections in. Right from taking steps to study the trends, picking out your hashtag and joining the conversation, to engaging people, gaining the exposure and generating leads for your business, everything must be worked out beforehand.
Equally important is to make sure the people you solicit afterwards are only those ones who have personally reflected on your comments. So don’t spam other users who have not shown prior interest in your business in the trend.
Look before you leap
Take your time to study the tone and language being used in a conversation before wading in. By this, you can have a picture in mind of what would be appealing to the people. If you want to invade a topic not related to your business, get into the flow first, study other people’s responses and know when exactly is appropriate to promote your business. Never mention anything about your business unless you’re absolutely sure your presence in a trending conversation is relevant.
Let the Stray be brief
Though it’s important to go with the flow of a trending conversation first before introducing your business, don’t confine your business by the way side for long. As you rub yourself along, know when to thrust in. Just a couple of chats will do before punching in your business. It’s a simple knowledge that if you dwell too much on something, people will come of you as that and it will be difficult to change the tune afterwards. So don’t deviate too far from your business even if the trending topic is in stark contrast.
Avoid media face-off
A social media site like Twitter promises an incredible time for people who know how to make most of it. Tweets are like a two-edged sword that can make or mar a business. As a brand, people expect a professional response from you even in the face of flagrant provocation, be mindful of what you tweet about, especially, when you dab into a discussion of high public interest. Avoid using offensive words, or taking an extreme stance in a sensitive topic like politics, religion, race, etc.
There is nothing bad in going out of your way sometimes to give your followers what is completely new out of the block – it can even breathe a fresh air into your business by tweeting about a trending topic from a wider spectrum of the society. You never know the prospects who share your view on the topic and then decide to connect with your business based on that. This can significantly push your exposure further even though they are unrelated to your business. But you should keep your distance from what’s off-limits to maintain a decent public relation.
Take the party to a 3rd-party
There are many third party services you can employ to optimize the use of your Twitter trends. They can monitor, store, and organize Twitter’s trends for you. These websites are solely focused on lending you more control on your trending topics. They help you to have a better view of the trends and be able to filter them to specific intervals like hours, or even days after the trends had happened. Though you can’t interact with these hashtags directly, but you can run them through a spreadsheet and get to mine insights from what people are buzzing about.
Some of more popular websites are:
Tune up your Twitter use
Surely, Twitter has provided users with a convenient interface to have a great experience using it. But sometimes using it through a user’s browser may not be as convenient as using it with a third-party add-on. You can find a handful of software that work with Twitter that can improve your experience on the platform significantly. Many of these utilities help to simplify tweeting and direct messaging in a manner that you would really appreciate.
These are few of the top programs you may like to try:
HootSuite, SproutSocial, TweetAdder, Twylah
Most of the top social sites come with powerful search facilities for users to easily search their platforms, like on Facebook where you can filter your search based on specific people and prospects as you want, but that’s all, other people you can’t find through search may not get to see your business. Twitter’s trends allows you to expose your business to potential customers who may not be otherwise reachable through the search system, but with just a glimpse of your business is enough to convince them.
To be a successful digital marketer, you can ill afford to ignore what is making people to interact with one another. Getting the idea of what is popular was used to be difficult and an expensive project in the past. But with Twitter’s trends, you are not only able to discover the raving topics that get people into discussions but also know how to benefit your business with them. You just need to spend some time on on the platform to know when and where to join in the conversation. That’s it!
What about you? What’s your experience with Twitter’s trends? How has it helped to bring visibility to your business? Any other question, suggestion, let’s discuss it in the comment below.
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