With new technologies like LeadsBridge able to automate workflows for brands using a minuscule of consumer interactions, marketing automation is set to lead new sensations that will see consumer and brand relationship redefined.
Thanks to technological improvements in the fields such as machine learning, chatbots, and analytics, marketers are now able to create highly effective digital marketing campaigns to target their business to consumers in the way unseen before.
As regards to recent estimates, worldwide consumer spending on marketing automation software is expected to hit $32.4 billion in 2018, and that figure is projected to rise further in years to come as more marketers embrace marketing automation and the tools become more sophisticated.
Unlike before now, you can now use the power of machine learning to automate repetitive tasks that were once performed through the manual means such as, coordination of social media interactions, scoring of leads, and deployment of highly effective retargeting campaigns to market your business.
It is equally important to take note that marketing automation is still in the development state, so you can keep up with the trends as they unfold in the coming years to capitalize on this technological momentum.
Here’s a look at 10 marketing automation trends to keep watch for 2018.
Organize, track and nurture your leads into customers
At the barest minimum, the least any marketers can do is to have a reliable system to manage their relationship with customers and potential customers. But unfortunately, basic Customer Relationship Management (CRM) software tools are still lacking in many marketers’ marketing arsenals.
From taking the first leads to establishing your lead profiles and connecting them into a sales pipeline, the absence of CRM software could leave a gaping hole in your marketing funnel.
On the other hand, using an effective CRM software, like HubSpot’s free CRM, can make sure all your leads are easily taking into consideration and efficiently closed.
Automate lead generation
How much is your mailing list subscriber worth to you? Some estimates suggest $50 per each subscriber. Hypothetically speaking, if you can determine how much your email list is worth, you can also reliably estimate your business’s worth as you grow new subscribers for it.
However, to build your email list, you need to have a working knowledge of how your audience interacts with your website pages. The likely scenario is that they come to visit your page and leave as soon as they found what they want, which means your sidebar opt-in forms are almost ineffective.
You can use SumoMe’s list builder (as seen on the page above) to optimize your email opt-in form by testing for different placement options (e.g. pop-ups, slide-ins, and time-based placement) and segment for each form to track best performing placement.
Create a retargeting campaign for business leads
Bring back your leads from dead by using a retargeting campaign.
Giving an average visitor-to-sales conversion rate for ecommerce sites is just 2-3%, that leaves retargeting as the only option to bring back your lost leads.
Facebook Pixel is a foremost retargeting tool that enables you to place a code on your pages to track data regarding visitors such as, the content viewed, products added to cart or wishlist, added payment info, sign ups for product trials, search completed and more.
With these highly useful data, you can create a highly effective Facebook ad to retarget your business to these users based on their earlier interactions on your page.
Revamp old posts by sharing them on social media
If you ever had to share your old posts on social media, you know how time consuming it is to dig through content for the right one to share. Even if you were able to share a few posts doing this, the consistency that is needed for social operation would be missed.
The simple solution is to automate this process. While there are many tools you can find that are designed for this purpose, the one that can help you maximize the social impacts will be the one that allows you to connect your blog to social media directly.
Revive Old Posts is a tool that lets you automate posting to social media by setting a schedule that suits you.
You can choose to share your posts under a single category or tag or both, select post frequency, post length and format (Title, Title and Body, or Custom Field) or whether to include an image in your posts or not. With a lot more options to optimize your posts for each social platform, for instance you can set hashtag lengths and sources to derive them from in posting your content to Twitter, Revive Old Posts makes using a social automation an easy win for your business.
Automate social operations
With the ever growing user base and slicker on-platform operation, social media is where you want to be to connect with your business customers. Some 500 million users log on to a platform like Instagram daily, a huge number by any measure enough to make your voice heard in any social consumer landscapes.
However, things must be strategically done on social media in order to achieve your business goals. From identifying your leads to engaging with them, the goal is to get people with most likelihood to show interest in your business connected with it on social media.
Thanks to tools like SocialDrift, having a great interaction on social media has never been easy. With a set of predefined targets, this tool allows you to choose exactly where you want to get started with conversations on social media. Once you set a criteria for your target audience, it can start connecting with them and interacting on your behalf.
Connect apps with devices using IFTTT
This tool lets you connect your apps and devices to provide smooth interactions between the two platforms. Meaning “If This Then That,” that’s if there is one action that is completed, “then” there is a reaction that can also be triggered by that action.
Like when you use a Twitter interaction to add users into your list, or use the arrival of pizza delivery guy to switch on the light, or have Google Assistant connected to your iPhone, and so on. It is a whole bunch of automations you can do with this tool. It is a miracle it is provided for free.
Track, optimize and schedule outbound communications
Know exactly who opens your email and when. When you use Mixmax for email communications, you are provided with additional features which allow you to track, schedule and embed additional content in your emails, e.g. polls, surveys, gifs, etc.
With full integration with Gmail, Google box and Salesforce, making an outreach that sells is a matter of choosing a template that works for your business and be able to track prospects to see when they opened your message.
The free version of Mixmax allows for 100 tracked emails and 10 scheduled emails per month.
Simplify marketing automation
Up to this point, we have been discussing marketing automation trends on a scatter ground. But if you want a system where you can launch, monitor and manage your campaigns in a single dashboard, Leadsius is what you need to use.
Touted “the world’s first truly free marketing automation platform,” you can create launches, landing pages, emails, web analytics and more, all into one system.
Generate more leads with free email automation
Nearly impossible is trying to market your business to people by sending out emails in piecemeal. The time it takes to compose the message alone could wane down on the effectiveness of such strategy.
The simple thing is to customize your emails based on campaigns and have them delivered for you in bulks. Tools like SalesAutoPilot allow you to send emails that are intended to be delivered to bulk targets. You can send up to 400 emails per month as a free account holder. You can access the platform for free by requesting a free trial account.
Host meetings remotely to connect with customers
A certain way to initiate online business process is to host a remote meeting. This can foster engagement with your brand and make people trust you more.
Without having to bear the cost and effort of having your meeting hosted in a physical location, a remote host gives you express access to invite people into your meeting.
With tools like Join.Me, you can create a personalized URL for each meeting to help you brand and inject creativity into your invite link, have people call in to your meeting toll-free, and customize the whole experience for them to achieve your business objectives.
There you have them.
10 free marketing automation trends to take note of in 2018. Without having to cost you extra budget, these marketing automation software can be a difference maker in your marketing efforts in 2018.
Over time, you will be able to track the impact to see how you can incorporate more tools like these into your arsenals, besides, you have nothing to lose by trying these tools.
So get into loosening off your sleeves and start marketing your business where it matters today. What is your biggest marketing challenge and how are you able to solve it?