We can only envisage further rising in that number in 2017 and beyond.
That means clogging up the web pages with lots of visual content. Without proper utilization plan, that could increase the page’s load time, a major ranking factor in Google.
A lot of marketers ignore this aspect which has a knock-on effect on conversions. A 1-second delay in a page response can result in 7 percent reduction in conversions, according to Kissmetric. And when that is paired with the fact that 40 percent of your visitors abandon a website that takes more than 3 seconds to load, then you will understand why your page needs some optimizing.
Actually, there are many culprits for a sluggish web page: 1) your web host is one of them (which is why flagship companies like Bluehost are highly recommended), 2) your page functionality (such as plugins, for those in WordPress space), and right at the top and a common offender is 3) your page content.
This result from Google’s page speed insights shows why we are not far from the truth on this.
As you can see, images occupy the most critical problems to fix to improve results for that page’s speed. It’s often the case with many other sites.
What this means is that don’t just drop off your image when it’s ready, the effort put in making one is 1000 times greater than is needed to optimize hundreds of images at a go. Of course, with the right tools by your side.
I’ve researched on the best loss minification techniques to optimize your visual content. Among the best of my discoveries are the following
“Removes bloated metadata. Saves disk space and bandwidth by compressing images without losing quality” reads the website of this tool.
ImageOptim is a free, open-source software that combines the best image optimization tools to give the final output that is lossless and of the smallest possible size. Simply drag ‘n’ drop your image into this tool, it will run it against different compression functionalities to remove EXIF metadata (such as GPS position and camera’s serial number), embedded thumbnails, comments, unnecessary color profiles, etc.
The result? A much smaller version of the image is created in the same drive, folder, and under the same filename, while the original image is moved to recycle bin.
ImageOptim is open-source, means you can get a little geeky with your image optimization by tweaking the code at GitHub. Only that this tool is available for MacOS users, but read on for similar services that are equally great.
From setting sight on this tool you already know what need is met by getting hold of it.
PNG, JPEG, and hundreds of other file types, FileOptimizer can compress your images up to five times smaller than the initial size without a tiny drop in the quality. Imagine you have 2,500 kilobytes of image size to upload to your website, this tool can optimize it to 500kb or even 400 and more. That is a huge reduction that can massively boost your page speed.
You don’t actually need to be techy to get this tremendous optimization, which I believe can even be improved further by changing the default settings of this tool. Of the two commonly used image file types (PNG and JPEP) I tried to optimize with this tool, I found that PNG gets much more reduction, so you may want to put your image in this format to get the best results.
FileOptimizer works in a drag ‘n’ drop interface just like Imageoptim, it saves optimized images in the same folder and under the same file name, but only for Windows users.
This tool promises to shrink your PNG images by 70 percent or more using a lossy compression technology.
It is open-source that runs on command-line. Since PNGQuant works by converting images to color palette type, – 250 colors maximum – the work is usually great in simple images. But due to color limitation, it requires some quality control for multiple colors.
There are a lot of improvements between the first version of this tool and the recent ones. So you may want to download the latest version to get the best compression and image quality.
This tool is massive when the business comes down to image size reduction. For exceedingly large files, simply drag-drop into this tool to trim down the excess bytes to five times smaller than initial size, and this, without compromising the quality.
JPEGmini also offers a server-side optimization which enables you to reduce storage and bandwidth for image-intensive web pages. Their free version is limited in features which means you will have to upgrade to paid version (at $19.99) to enjoy the full package.
PNGOUT is a PNG compressor that can be run on Windows Run dialog box or command prompt. It does the job of image optimization better than most other specialized services in PNG files (pngcruch, optipng, etc.), depending on how you have configured the settings.
For instance, the default setup Xtreme! takes the most time to complete but often leaves you with the best and smallest file possible. You can adjust the optimization methods as you want from a bunch of command-line options provided.
A user-friendly interface and quick efficient delivery are among the great benefits of this program while working on your images. RIOT (Radical Image Optimization Tool) uses a side by side view to compare the original image with an optimized file so that you can see how many of bytes saved in real time.
It’s simple, lightweight, and packed with great features for advanced users. Among other features is the ability to control your compression parameters like the number of colors for optimized files, metadata settings, compressed file size threshold, and much more.
Though TinyPNG sounds like a compression tool for PNG, it works both in PNG and JPEG image files. This tool will save up to 70 percent of file size in your PNG image without losing quality, despite using lossy compression techniques.
By removing unnecessary color profiles, 24-bit PNG files can be converted to much smaller 8-bit indexed color images. When unnecessary metadata is stripped too, the end result is an image that doesn’t look different than before but of a much improved and smaller size. Can you spot the difference?
The fact that this tool is used by the biggest brands (Ask, Samsung, Sony, Airbnb, Walmart, etc.) might just be enough to give it a try.
Compress Photos is an online tool that compresses both JPEG and PNG photos in a great proportion. You can bulk upload an unlimited number of PNGs or JPEGs at once.
All file uploads are deleted after 24 hours so you want to save your optimized files on local immediately.
We have been focusing on PNG section of image optimization before now, but there are certain instances where JPEG can offer better services in file reduction. If you are having most of your images as JPEG, then Jpegtran is one of the specialized services to keep your file size in optimal and quality best.
Simply download this tool to use, you can work around its different optimization options to see the one that is best suited to your need.
Image Optimizer does exactly what its name promises, it compresses, resizes, and optimizes your image files to make them more suitable for web pages. It is available either as a free online service, or as a desktop application, but you will need a paid version to remove the watermark that is added at the bottom of optimized images.
Considering the incredible service provided by this tool, I think it’s worth the one-time purchase of $50 for the paid version.
Over to you,
What visual objects do you leverage on your website? What tools do you use to keep file size at bay? Have you tried any of these image optimization tools before, let’s hear your experience and thoughts in the comment box below